
Topps & Borussia Dortmund
Credits
A Bold New Era for Borussia Dortmund's Teamset
In close collaboration with Topps, we reimagined the 2024 2025 Borussia Dortmund Teamset. Designing a visual identity that captures the club’s bold spirit while aligning with a larger system across the full Teamset series.




Topps wanted a fresh, future facing identity that could bring consistency across all Teamsets without losing the individuality of each club. The solution had to be flexible, distinctive, and built to scale. Both visually and structurally.




We built the concept around a geometric grid based design language. This gave us a strong foundation and a clear rhythm across the collection. Using a custom shape system, we created a look that feels modern, expressive, and easy to scale.



Topps
[ Product Manager ]
We had an incredible experience working with the squad. They've redefined the standard for our Teamset product, and collectors can't get enough of it.
